Where are the Real Trend Setters? by Deepti Pant in Latest Trends in Textile and Fashion Designing-Lupine Publishers
Some 880 trends died this century, I was reading somewhere. There is fatalism behind these numbers. Isn't it a way of life lost? The danger is to the small industries that get set up to sustain that trend. Why isn't this seed taken forward? When we do trend analysis, then what do we calculate. We search the reasons of its evolution and its growth and then fading out. But do we also take in consideration of the loss of culture, myth and storytelling when a trend dies. As a storyteller I have often wondered, would we have had the story of Ras leela of Lord Krishna, if the trend of community bathing was not there in ancient Indian culture. Because when that trend disappeared, well so did the stories of Ras leela (Figure 1). And we have to be aware of the fact that trends of fashion and print evolve from the community or social trends as we call it. For example during the Jazz Age, Cloche hat became increasingly popular because women loved the look of cloche hat paired with their Eton cropped hair-Lupine publishers.
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